Contents
|
Authors:
Andreas Karaoulanis, PhD student, Cardiff University, Greece
Pages: 49-55
DOI: 10.21272/bel.2(2).49-55.2018
Download: |
Views: |
Downloads: |
|
|
|
Abstract
The main scope of the paper is to underline the significance of change on a corporate level. Adapt and change is the cornerstone of survival in the industrial world. Everything is changing rapidly and companies need to understand that in order to survive and sustain their development they need to transform themselves. Innovating is the key towards transformation, thus change.
In this literary review, the author tries to present the correlation between the strategic transformation and the innovation in the form of open innovation and customers as innovators with the creation of blue oceans. The author argues that nowadays when companies facing multiple challenges due to the globalization, they need to implement such strategic approaches in order to transform their business via incremental changes. Although this approach is not a panacea, it is imperative to underline that can clearly create a strong competitive advantage for the companies in question and can be the springboard towards growth and sustainable development.
On the other hand, disruptive innovation can be the springboard towards such strategic implementation and can only be achieved via certain channels such as the customers as innovators and the open innovation approaches which although they are not widely spread nowadays, they can be the springboard towards a better future for the global economy.
The correlation between such aspects and their implications in the companies’ strategic approach it is a very controversial issue which needs a further investigation on the basis of a future research.
Keywords: users, innovators, disruptive innovation, blue oceans, lean, open innovation, transformation.
JEL Classification: M1, O1.
Cite as: Karaoulanis, A. (2018). Strategic Transformation and Innovation towards Blue Ocean Creation in a Changing Corporate Reality. Business Ethics and Leadership, 2(2), 49-55. DOI: 10.21272/bel.2(2).49-55.2018
References
- Agarwal, R. & Helfat, C.E. (2009). Strategic Renewal of Organizations, Organization Science, 20(2), 281-293.
- Amankwah-Amoah, J., Ottosson, J., Sjögren, H., Linköpings universitet, Filosofiska fakulteten, Institutionen för ekonomisk och industriell utveckling & Nationalekonomi 2017; 2016; “United we stand, divided we fall: historical trajectory of strategic renewal activities at the Scandinavian Airlines System, 1946-2012”, Business History, 59(4), 572-35.
- Binns A., Harreld J.B., O’Reilly C., Tushman M.L. (2013). The art of strategic renewal [online]. MITSloan Management Review. Available at: https://sloanreview.mit.edu/article/the-art-of-strategic-renewal/ (Accessed 28.03.2018).
- Block, J.H., Henkel, J., Schweisfurth, T.G. & Stiegler, A. (2016). Commercializing user innovations by vertical diversification: The user–manufacturer innovator, Research Policy, 45(1), 244-259.
- Claytonchristensen.com, n.d. Disruptive innovation [online]. Available at: http://www.claytonchristensen.com/key-concepts/ [Accessed 16.3.18].
- Floyd, S.W. & Lane, P.J. (2000). Strategizing throughout the Organization: Managing Role Conflict in Strategic Renewal, The Academy of Management Review, 25(1), 154-17.
- Huizingh, E.K.R.E. (2011). Open innovation: State of the art and future perspectives, Technovation, 31(1), 2-9.
- Kankanhalli, A., Ye, H. & Teo, H.H. (2015). Comparing Potential and Actual Innovators: An Empirical Study of Mobile Data Services Innovation, MIS Quarterly, 39(3): 667.
- Kim, W.C. & Mauborgne, R. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press, Boston, Mass.
- Kim, W.C. & Mauborgne, R. (2005). Blue Ocean Strategy: From Theory to Practice, California Management Review, 47(3), 105-121.
- Lorena, D.P. (2017). The expansion of multinational companies globally, Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2, 102-107.
- Luthje, C., von Hippel, E. & Herstatt, C. (2005). User-innovators and “local” information: The case of mountain biking, Research Policy, 34(6), 951-965.
- Markides, C. (2006). Disruptive Innovation: In Need of Better Theory, Journal of Product Innovation Management, 23(1), 19-25.
- Martin-Rios, C. & Parga-Dans, E. (2016). Service response to economic decline: Innovation actions for achieving strategic renewal, Journal of Business Research, 69(8), 890-2900.
- Mortara, L. & Minshall, T. (2011). How do large multinational companies implement open innovation? Technovation, 31(10), 586-597.
- Nordlund, H., Lempiala, T. & Holopainen, M. (2011). Openness of innovating: the new roles of customers and users in business-to-business context, International Journal of Entrepreneurship and Innovation Management, 14(4), 282.
- Ogawa, S. & Pongtanalert, K. (2013). Exploring Characteristics and Motives of Consumer Innovators: Community Innovators vs. Independent Innovators, Research Technology Management, 56(3), 41.
- Oliveira, P. & von Hippel, E. (2011). Users as service innovators: The case of banking services, Research Policy, 40(6), 806-818.
- O’Reilly, C. & Tushman, M. (2016). Lead and Disrupt: How to Solve the Innovator’s Dilemma, Stanford Business Books, Palo Alto.
- Pongtanalert, K. & Ogawa, S. (2015). Classifying user-innovators – An approach to utilize user-innovator asset, Journal of Engineering and Technology Management, 37, 32-39.
- Schmitt, A., Raisch, S. & Volberda, H. (2016; 2018). Strategic Renewal: Past Research, Theoretical Tensions and Future Challenges, International Journal of Management Reviews, 20(1), 81-98.
- Thomke and Von Hippel (2002). Customers as innovators. A new way to create value [online] Hbr.org. Available at: https://hbr.org/2002/04/customers-as-innovators-a-new-way-to-create-value (Accessed 16.3.2018).
- Von Hippel, E. (2005). Democratizing innovation. MIT Press. USA.
- Zhexembayeva, N. & Books24x7, I. (2014). Overfished ocean strategy: powering up innovation for a resource-deprived world, First;1;1st; edn, Berrett-Koehler Publishers, Oakland.
|